So guys and gals, I’ve got a new job! I start work at Terralever on the 5th of July. I can’t tell you how excited I am about my new position and how much fun it’s going to be to get back to code.

I have a pretty large vocabulary, so when I find a word that I don’t know the meaning of… I look it up.

So I’m surfing through the Koda Creative website and I come across the word: zeitgeist.

zeitgeist
The spirit of the time; the taste and outlook characteristic of a period or generation

Stems from the German words of Zeit meaning time and Geist meaning spirit.

Was it used correctly in the material in which I found it?

It bears repeating: marketing that’s driven by the company’s business plan, not the marketing firm’s ego, was, and remains, the zeitgeist at KODA Creative.

No not really. They used the word in replacement of “company culture and mission” and zeitgeist describes a time period, not really a particular place (their company) as they have used it. Furthermore, the paragraph suggests the culture is unchanging over time, which makes it difficult to argue why they’re using a word that suggests a period of a cultural movement or thought.

So it’s been one year since I made the fateful move to Phoenix, AZ. I’ve learned a lot in the past year, like how well Ford Contour air conditioners don’t like the desert heat. I still enjoy the area and I think I made a good “rash” decision.Since moving here I’ve gained a boyfriend, a couple of cats, and several good friends. I really enjoy all the design activities that the area has to offer such as AIGA Arizona, Refresh Phoenix and Creative Connect. I feel that this has allowed me to meet designers and developers that have shown me different methods and best practices. Growth is good.

I miss my family, rain and sometimes (not very often) snow. I miss days where it pours for hours and the sky is all green and gray, the smell of wet dirt, squishy wet mud and dirty toes. I miss my father’s smile and the way he says, “You’ll be alright kid.” I miss looking out the front windows at glistening white, dripping icicles and even holding on for dear life to not fall down on slick, icy steps.

However, for all those memories, I now make new ones. Like visiting the ocean for the third time in my life, collecting REAL sea shells while my toes squish into REAL beach sand on a REAL beach. While I wonder around posh art events with tall models and the multi-million dollar marketing companies that do work for large companies that any back-woods American would know. Bumping shoulders with drunk college kids getting in a round of billiards with newly-made companions. All good fun.