Just wanted to take a moment to give Snapple Anti-Oxidant Water props for their new “protect your body” commercial. If you haven’t seen it, check it out.

Instead of going on and on about how good it is for you, they’ve gone the extra step again with edgy marketing to target their audience. Instead of the marketing message “protecting from the inside out”, they have switched it up with a visual statement that really says, “protecting from the outside in” wrapping the entire city scape in the commercial with BUBBLE wrap. Who doesn’t love bubble wrap?

The actor then goes haywire and climbs to the top of a skyscraper and jumps off to test this new bubble wrapped city scape protection.

Nice twist on a marketing message we’re hearing all too often these days.

I’ve left my position at Terralever as a front end architect to explore other opportunities within the Phoenix area. Over the last few months I’ve developed an interest in other aspects of the web industry, not just xhtml/css. I’d like to expand my abilities in areas such as web marketing strategy, seo/sem, design and other areas in web design and development. Terralever is a great company that provided me with spectacular opportunities to work with big name brands and cutting edge technology. However, each employee is very specialized and a very T shaped professional, while this position allowed me to become very specialized in XHTML/CSS, I didn’t find the flexibility I required to delve into other areas I was interested in.

I have accepted a short term contract with Drawbackwards, a smaller strategic design and interactive marketing agency. I will be filling several roles at Drawbackwards that will enable me to have the flexibility to explore the other areas of the web industry that I’m interested in. Over the last week I’ve been able to create information architecture, SEO/SEM suggestions, project plans, etc. I’m sure this is just the beginning.

I’ve realized that I’m interested in more than just how the web is created. I want to know how people make the web great. Focusing on strategic approaches to connect great companies and services with customers and users whose lives will be enriched by these products, services and relationships.

Look for the tone of my website to change a bit, perhaps less technical and more theoretical. With the career change I’ll have more mobility, working from home three days a week, so I hope to be able to post more often. Also, in early March I’ll be attending the South by Southwest Interactive Conference, so I look forward to posting regarding all the exciting ideas I get from there.

Great Refresh meeting last night over at Inza Coffee. There were about 10 to 15 5 minute demos of new and exciting web projects coming out of Phoenix. Some of the highlights were:

Show in a Box - If you’re interested in starting a video blog, but you’re not technically savvy, check out Show in a Box, a wordpress based starter kit that comes with everything you need to start your very own vlog.

Square Mile Web - Ever want to see a square mile of interesting user generated photographs? Look no further than Square Mile Web, where you can broadcast your images, tag and rate them.

DurtBagz - If you need a new satchel and you have an affinity for street signs check out DurtBagz.

My Community Board - Want to get to know your neighbors, using My Community Board you can. You can also post classifieds to get rid of that old barbecue, post the new HOA regulations documents, and more.

Crowd Box - Ever wish you could revisit that great presentation you saw at that last conference? Crowd box offers conferences the ability to create social networks for their attendees and to make videos of the presentations.

Read Phoenix - Want to know what Phoenix is all about? look no further than the blogs of Phoenix. Showcasing blogs from all over the metro area you can find someone you’re bound to get along with.

XID Card - Wish you knew all the social networking sites your friends are involved in? Now you can get the skinny on where your people are at and what they’re into using XID card.

Neh Meh Yeh - Ever wonder if you’re just having a bad day or if your life is perpetually unhappy? Now you can track your moods on Neh Meh Yeh! Each day you can select one of three happiness faces and track whether or not you’re really in a bad mood all the time. Now if only they could track it by hour…

Twitter Sign - Ever twitter when you see an awesome sign? Now start your post with sign: and it will show up on Twitter Sign.

After Halloween - Steam Crow Press is at it again! Amazing illustrator Daniel Davis graces the world with his third book, After Halloween. What’s it about? Why.. it’s about what monsters do for careers… after Halloween! Also, if you’re an illustrator, check out the new illustrators group Daniel Davis is starting called, Tiny Army.

A collection of user interface design patterns and trends that are becoming “standard”.

A standard design gallery featuring your not so standard oriental designs.

The perfect carrying case for your new Mac Air.

Great article on selling customers on emotion rather than technology and process.

Scientists create robots that lie to save themselves.

Stickk, a new service real financial motivations for meeting your own goals.

Domino’s BFD builder makes building your favorite pizza a creative experience.