Comments on: The Start of Self Branding http://www.aprilholle.com/advertising-marketing/the-start-of-self-branding/ Creative Explorations through Life Fri, 12 Mar 2010 21:02:10 -0700 http://wordpress.org/?v=2.8.6 hourly 1 By: Adam Nollmeyer http://www.aprilholle.com/advertising-marketing/the-start-of-self-branding/comment-page-1/#comment-3086 Adam Nollmeyer Sat, 07 Jun 2008 22:47:10 +0000 http://www.aprilholle.com/advertising-marketing/the-start-of-self-branding/#comment-3086 Easy solution in in 14 characters or less: "Kaleb Holle" Easy solution in in 14 characters or less:

“Kaleb Holle”

]]> By: Dan Ritz http://www.aprilholle.com/advertising-marketing/the-start-of-self-branding/comment-page-1/#comment-3082 Dan Ritz Sat, 07 Jun 2008 06:40:57 +0000 http://www.aprilholle.com/advertising-marketing/the-start-of-self-branding/#comment-3082 Very strange that I find you talking about this after hearing Gary Vaynerchuk talk about personal brands today... Almost creepy. :) Anyways. "Brand Equity" is awesome, but if you care about what you do and who you do it with - your community - or a different way - the people who are listening to you, and hopefully you are listening back, you're going to win. It may be a small setback to change, but it's not the end of the world... It only takes one person to care about what your doing to start something special. Here's the video of one of Gary's points about not needing to be big and complicated: http://garyvaynerchuk.com/2008/06/05/when-do-you-know-you-have-a-community/ Let me know what you think of Hero and the Outlaw when you are done... Changed my perspective on a lot of things! Very strange that I find you talking about this after hearing Gary Vaynerchuk talk about personal brands today… Almost creepy. :)

Anyways. “Brand Equity” is awesome, but if you care about what you do and who you do it with – your community – or a different way – the people who are listening to you, and hopefully you are listening back, you’re going to win.

It may be a small setback to change, but it’s not the end of the world…

It only takes one person to care about what your doing to start something special. Here’s the video of one of Gary’s points about not needing to be big and complicated:

http://garyvaynerchuk.com/2008/06/05/when-do-you-know-you-have-a-community/

Let me know what you think of Hero and the Outlaw when you are done… Changed my perspective on a lot of things!

]]> By: april.holle http://www.aprilholle.com/advertising-marketing/the-start-of-self-branding/comment-page-1/#comment-3076 april.holle Fri, 06 Jun 2008 16:16:51 +0000 http://www.aprilholle.com/advertising-marketing/the-start-of-self-branding/#comment-3076 That's a great idea Heather! With Jones, there are a lot of retro feelings and stereotypes I could play with to try to find an archetype story that fits my persona. Jones in and of it self is a very Regular Guy/Girl name, you have Mrs. Jones perhaps the innocent or the caregiver feeling. More over there's things like Indiana Jones that inspire the explorer and the hero. Something to think about.. That’s a great idea Heather!

With Jones, there are a lot of retro feelings and stereotypes I could play with to try to find an archetype story that fits my persona.

Jones in and of it self is a very Regular Guy/Girl name, you have Mrs. Jones perhaps the innocent or the caregiver feeling. More over there’s things like Indiana Jones that inspire the explorer and the hero.

Something to think about..

]]> By: Ward Andrews http://www.aprilholle.com/advertising-marketing/the-start-of-self-branding/comment-page-1/#comment-3075 Ward Andrews Fri, 06 Jun 2008 15:42:06 +0000 http://www.aprilholle.com/advertising-marketing/the-start-of-self-branding/#comment-3075 Agree with Heather here. You have a name built already. Adding to it keeps it unique in search and shows respect for you partner. Agree with Heather here. You have a name built already. Adding to it keeps it unique in search and shows respect for you partner.

]]> By: Ms. Herr http://www.aprilholle.com/advertising-marketing/the-start-of-self-branding/comment-page-1/#comment-3073 Ms. Herr Fri, 06 Jun 2008 07:53:18 +0000 http://www.aprilholle.com/advertising-marketing/the-start-of-self-branding/#comment-3073 A thought about that particular issues that arise for women building personal brands around their names... Why don't you hyphenate? We have historically been the ones to vacate our birth names when we enter marriage, and there was a time when hyphenating last names, or keeping maiden names, upon marriage was seen as a negative. Oh the whispers; "she must be one of those, you know, feminists." But those days are gone. Indeed it is becoming more common for young children whose parent has married or remarried after the child's birth to take on hyphenated last names or no name change.* Become April Holle-Jones. I'm pretty sure there aren't any of those right now! ;-) On the web, keep aprilholle where you've taken time to build it (Twitter and blog/web domain), and change to hollejones or holle-jones on places where it's less critical (Facebook). On personal promotional items (biz cards, etc.) emphasize April Holle with larger fonts and/or bolder colors, and still add Jones, but in a way that indicates that while you are married you are choosing to leverage the recognition you previously worked to create. IRL, introduce yourself as either April Holle-Jones or April Jones or Mrs. Jones depending on the occasion.* The first is important at industry events, whereas the latter is better when at an event with Kaleb's coworkers. Or you may decide that your passive branding efforts have not yielded enough brand equity to warrant keeping Holle (even if there is only one). Hyphenating your last name doesn't have to be a statement of your being a married, but independent, women. It can be a professional decision. But it's YOUR decision. * I have examples of both of these I'd be happy to share IRL if you're interested. :) A thought about that particular issues that arise for women building personal brands around their names… Why don’t you hyphenate?

We have historically been the ones to vacate our birth names when we enter marriage, and there was a time when hyphenating last names, or keeping maiden names, upon marriage was seen as a negative. Oh the whispers; “she must be one of those, you know, feminists.” But those days are gone. Indeed it is becoming more common for young children whose parent has married or remarried after the child’s birth to take on hyphenated last names or no name change.*

Become April Holle-Jones. I’m pretty sure there aren’t any of those right now! ;-) On the web, keep aprilholle where you’ve taken time to build it (Twitter and blog/web domain), and change to hollejones or holle-jones on places where it’s less critical (Facebook). On personal promotional items (biz cards, etc.) emphasize April Holle with larger fonts and/or bolder colors, and still add Jones, but in a way that indicates that while you are married you are choosing to leverage the recognition you previously worked to create. IRL, introduce yourself as either April Holle-Jones or April Jones or Mrs. Jones depending on the occasion.* The first is important at industry events, whereas the latter is better when at an event with Kaleb’s coworkers.

Or you may decide that your passive branding efforts have not yielded enough brand equity to warrant keeping Holle (even if there is only one).

Hyphenating your last name doesn’t have to be a statement of your being a married, but independent, women. It can be a professional decision. But it’s YOUR decision.

* I have examples of both of these I’d be happy to share IRL if you’re interested.

:)

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